About us
I am So-Yeon, passionate about cosmetics and product design. Since my studies in South Korea, I have dreamed of creating makeup that combines innovation, simplicity, and effectiveness. Like many, I was frustrated by traditional foundations: too long to apply, not practical to carry, and rarely living up to their promises.
After several years of research and collaborations with specialized laboratories, we imagined Lorelys: a brand born to simplify beauty daily. Our flagship product, the Lorelys 2-in-1 Stick, combines a creamy concealer and an integrated brush to offer a perfect complexion in a single gesture.
From its launch, the reception was incredible: adopted by busy students, active moms, and beauty enthusiasts, our stick quickly became a must-have.
Today, Lorelys is much more than a simple product: it is a new way to envision makeup – practical, modern, and smart.
Our Team
So-Yeon – Founder & CEO
Visionary and passionate, she created Lorelys to revolutionize the beauty routine.
Min-Ha – R&D Manager
Expert in cosmetic formulation, she ensures that each ingredient respects the skin and offers visible results.
Eun-Ji – Marketing
Creative and strategic, she gives Lorelys its elegant identity and connects the brand to its community.